Summary

In 2022 Clickon became official partners of TikTok, one of the first campaigns was a collaboration with Tate Modern to create 2 social edits inspired by Surrealist art and featuring 2 TikTok Creators. Building an online presence with Gen Z audiences and establishing the Tate Modern within the digital space were key objectives of this campaign.“Surrealism Beyond Borders” was an exhibition that ran at the Tate Modern for 6 months in 2022, the exhibition explored previous stories of surrealism which focused on Paris in the 1920s. Based on extensive research, this exhibition will reach across the world and over 50 years, showing how artists around the world have been inspired and united by surrealism.

Clickon provided an end to end solution from developing the brief, pre-production, production (shoot, director and art department) to final post and delivery all managed through the IQ platform. This allowed for full visibility, control and clear management throughout the process

Quality content at speed

In order for this content to be launched concurrently with the exhibition at Tate Modern, efficiency was key. iQ allowed for seamless collaboration between internal teams and external stakeholders.

The Project Manager was able to easily manage and monitor the team’s activities and overall progress and ensure that all objectives were completed on schedule.

Bringing it all together

The project involved a number of creators that allowed transitions from one surrealist setting to another. The footage was uniquely shot in a 9:16 format as to adhere to the digital platform it was being distributed to. This allowed consideration of framing, camera movements and the post production to be tailored for TikTok’s format. Shareable videos from famous surrealist artworks were created to authentically engage audiences.

iQ was the perfect tool to connect the various stakeholders together and make it easy to get everyone’s thoughts clearly displayed and viewable by all required individuals without having to resort to trawling through dozens of email chains

Agile collaboration and delivery

iQ allowed for these social videos to be created at speed whilst ensuring that quality was not compromised in any way.

All of the assets were distributed across Tate’s TikTok channels to targeted audiences and helped engage younger audiences with the exhibition and drive footfall to the Tate Modern gallery.

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